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Strategy Development & Marketing for Digital Product Management

CPD Accredited | Interactive Learning Materials | PDF Certificate Included | Tutor Support


Cambridge Open Academy

Summary

Price
Save 22%
£14 inc VAT (was £18)
Offer ends 30 April 2024
Study method
Online
Duration
7 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
10 CPD hours / points
Certificates
  • Certificate of Completion (PDF) - Free
  • Certificate of Completion (Hard Copy) - £9.99
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

2 students purchased this course

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Overview

Craft a winning strategy and drive success in the digital realm with our Strategy Development & Marketing for Digital Product Management course. Learn how to understand your market, develop effective strategies, and master the art of product marketing. Become a sought-after professional in the ever-evolving world of digital product management.

Learning outcomes:

  • Gain a comprehensive understanding of digital product management principles and best practices.
  • Learn how to analyse market trends and customer insights to make informed decisions.
  • Develop effective strategies to position and differentiate your digital products in the market.
  • Create product roadmaps that align with your strategic goals and customer needs.
  • Master analytics and metrics to measure and optimise the performance of your digital products.

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

In today's fast-paced digital landscape, the success of a product lies in the hands of skilled product managers who can navigate the complexities of strategy development and marketing. Our Strategy Development & Marketing for Digital Product Management course empowers you with the knowledge and skills to thrive in this dynamic field.

Through a series of modules, you'll delve into the basics of digital product management, understand your market and customers, and develop effective strategies to drive product success. You'll learn how to create comprehensive roadmaps, explore different development methodologies, and harness the power of analytics and metrics to make data-driven decisions. Moreover, you'll gain insights into product marketing techniques to effectively promote and position your digital products.

Join our course to become a digital product management expert equipped with the tools and techniques needed to excel in this ever-evolving industry. Don't miss this opportunity to unlock your potential and elevate your career in the world of digital product management.

Who is this course for?

  • Aspiring product managers seeking to enter the digital product management field.
  • Professionals working in digital product management who want to enhance their skills and stay updated with the latest industry trends.
  • Marketing professionals interested in expanding their knowledge of digital product management and strategy development.
  • Entrepreneurs and business owners aiming to launch and manage successful digital products.

Career path

  • Digital Product Manager: £40,000 - £80,000 per year
  • Product Marketing Manager: £35,000 - £70,000 per year
  • Strategy Manager: £45,000 - £90,000 per year
  • Market Research Analyst: £30,000 - £55,000 per year
  • Business Development Manager: £40,000 - £80,000 per year
  • Product Owner: £35,000 - £70,000 per year

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Certificates

Certificate of Completion (PDF)

Digital certificate - Included

Certificate of Completion (Hard Copy)

Hard copy certificate - £9.99

Note: Delivery of hardcopy certificate is free within the United Kingdom. However, to obtain a hardcopy certificate, international students have to pay £19.99 for the shipment to their designated address.

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.